So, while in Vegas, I caught my husband in a store looking at books.
This is a big deal. My husband does not read books. He reads newspapers. He is known to say things like, "Bookstores stink". When he picked up one of my ARCs without me asking, and read the whole thing, I was very, very pleased that he'd taken an interest.
So of course as I see him pick up a few books and read the back, I am like omgz what is he doing.
He realizes I am staring and he says, "Dang you, your book made me want to read other books."
I could only grin in glee and possibly jump up and down, else I embarass him away from books forever.