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The Epic Post On Trends (YA & MG)

As I said in my last blog post, writers seem to care deeply about two things: Money and Trends.  I was kind of half joking, except my post on money ended up with about 3,000 hits in 36 hours, so…. I guess you guys really like to talk about money. As more than one person pointed out, the post focused heavily on the initial advance and not other avenues for getting paid in publishing, and so I’ll definitely do a follow up—my intention was to focus on the initial deal, because, well, writers focus on the initial deal.

But this post is about the other half of That Thing You Want to Know. It’s a post on trends. More specifically, trends within the kidlit-o-sphere, which is where I specialize. So, sorry if you write adult fic, this post is not for you. ;-)

Last week, I visited with editors at pretty much every major publisher—MacMillan, Houghton-Mifflin, Harper Collins, Penguin, Random House, and Scholastic, plus some who more recently moved into the YA/MG/PB game, like Sourcebooks, Harlequin Teen, K Teen, etc. In all, I had 37 meetings.

It’s pretty common for agents outside of NYC to do trips like this, and it’s always fun to see what kind of patterns emerge by the end of the first day, and by the end of the week.  The basic gist of the meeting is that we talk about an editor’s imprint—what kind of program it is (literary? Commercial?), what sort of books they publish, what has been a big seller or award winner for them, etc. We talk about what they are dying to see cross their desks, what they see far too much of, and any very specific interests.

So, here’s a catchall summary of the state of publishing when it comes to PB, MG, and YA. Full disclosure—I don’t rep PB, but Kristin, my cohort here at D4EO Lit does, and many MG/YA editors edit those as well, so we did talk of picture books. However, my run down on that front is pretty brief.



Most editors weren’t interested in the sweet, I LOVE MY MOMMY kind of books. They want fun hooks, possibly with humor, and really vibrant, ground-breaking art. They want books that are fun to read aloud. One editor referenced SHARK VS TRAIN as a good example.  



Just like last year, editors are really short on MG and feel this market is primed to boom in the way YA has… but that hardly any one is actually, you know, writing it. One editor said only 10% of her subs are MG, and the rest is YA, when in fact she’s most into MG of the two. Part of the problem is that as we heard over and over, MG is just a really hard voice to nail.

Things that are working well in MG? Magical realism, humor, big hooks, distinctive voices. There’s definitely plenty of room for those really amazing coming of age stories too. (One editor even said they’d love a boy coming of age—and I know we typically think GIRL on that front.)

A couple houses have some “Homeward bound” sort of books with animals overcoming the odds to find their way home, so animal books still do really well here.  

Multiple editors really want the next RAMONA. And they would *DEFINITELY* love the next Penderwicks (there was some serious gushing going on over that book.)

Many houses are definitely looking for those really accessible graphic hybrid sort of books—whether that means heavily illustrated chapter books or something really fun in a novel format.

A few editors would love something sort of Coraline or Tim Burton-esque as well, something inventive and stand-out.

Young Adult:

The YA market is definitely competitive—a lot of really amazing material out there, and a lot of really talented writers. That said, it was really refreshing to hear the huge diversity in what is being published, and what editors want to see.

Most editors feel that the buying craze for Dystopians is waning, but new projects still incite bidding wars when they are really, truly original. A couple of editors said point blank that they have not yet bought a dystopian and would be happy to discover a great one, but they do think it needs to be relatively soon.

When it comes to straight-up paranormal romance, it does need to be really fresh and original, with kick-butt writing. The shelves in paranormal romance are crowded, and book buyers (as in, the buyer for the store, not the individual readers) may be a bit weary. But again, kick-ass paranormal romance still sells. I did not have any editors say  “please, no more paranormal romance.” And there’s definitely more coming out soon.

I did hear a lot of editors wanting ghost stories. Not neccessarily paranormal romance ghost stories, but possibly gothic creepy ghost stories.

MANY editors would love a thriller/suspense/horror. Most said more of the psychological kind, not the slasher/guy-with-a-chainsaw kind, but there was room for both, really. If you've written something seriously, insanely scary, you're in luck.

In general, editors love the projects which can’t be easily pigeon-holed into a “dystopian book” or a “paranormal book”, but rather sort of blended genres (and/or “floated above” them). This is a REALLY good place to be, because an editor (and sales force) can adapt their pitching/spin depending on where the market is when your book, you know, actually hits shelves. One editor had a project which they bought because it was a dystopia, but they’re packaging it be more of a fantasy/sci-fi so that readers don’t think of it as “another dystopian.”  So, if your book is a hybrid of sorts, you’ll be in great shape.

Fantasy, in general, is of interest, though few editors want the truly epic LORD OF THE RINGS style fantasy—being accessible to a wide range of readers is important.

We heard all week long: Editors are hedging bets that sci-fi may be the next big wave/trend. Partly this is because we just haven’t seen a lot of it lately and it feels more fresh/stand-out, and partly because dystopian sometimes naturally evolves into the sci-fi  realm, so in many ways, readers are being prepped to move in this direction.

Another thing I heard all day, every day? Realistic/Contemporary YA is a tough sell, but almost every editor really, really wants it to rally and come back in a huge way. Some editors joked that they are going to force it to come back by buying some killer Realistic/Contemp. Successful books like ANNA AND THE FRENCH KISS By Stephanie Perkins and PERFECT CHEMISTRY by Simone Elkeles make everyone very hopeful that this trend continues. The more contemps that break out, the more likely this trend can actually pan out. So if you’re a contemp lover, get thee to the bookstore. If the readers don’t buy it, the editors can’t buy it.

Retellings are still hot, but it’s best if its not something like a straight-up contemporary version of an oft-used tale, like Cinderella. More inventive retellings, or retellings of the more obscure fairy tales/poems/etc are a plus. Also, apparently Edgar Allen Poe is the new black. Just sayin—I think three editors have something Poe-esque coming down the pipeline.  One editor mentioned A CURSE AS DARK AS GOLD as being one of her favorite retellings.

When it comes to historical (both MG and YA), the market is tough, but if it has a hook, that helps. If you’re writing something Luxe-esque, rejoice, because editors are definitely looking for the modern, scandalous, steamy kind of historical (and so am I!) I was also surprised that a few editors are really liking recent historical stuff—anything from the 30s, 40s, 50s, 60s,70s, etc. The key with most editors is that setting and a sense of place is super important here. Research should shine through in the details, so that the atmosphere pops.


Boy YA is still tough, and needs to appeal to girls in at least some regard, or it may get shot down at acquisitions.


Random Thing #1: One of my favorite questions for editors is—“What book from another publisher do you wish was yours?

By the end of the week, I would have bet $5 that every time I asked that the answer would be CHIME by Frannie Billingsly. It’s now on my must-read list because I have to know why they are all in love with this book!

Other books I heard more than once:

Jellicoe Road


Boyfriend List

White Cat


Random #2: There are definitely more editors working on graphic novels than there were last year.

Random #3: Characters of other races, religions, etc, are high on the priority list, as most eds want to see more diversity. One thing, though, is that in many cases they want a book about a character who happens to be black, or jewish, or in a wheel chair, not a book about a character’s identity as it relates to those specific things.

Random #4: Romance in YA (or the stirrings of romance in MG) always helps with girl appeal!


Okay, so that’s my run-down. If you have specific questions on certain kinds of books, feel free to ask away, and I can let you know if those books were anything that came up in meetings that I didn’t recap here.

ETA: Here's LAST YEAR'S trend watch, if you'd like to compare....

and REMEMBER WHAT I SAY ABOUT TRENDS -- and whether it's smart to chase them.


( 53 comments — Leave a comment )
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May. 17th, 2011 05:10 pm (UTC)
Thank you for the post! It really is interesting to see what the trends are and where I fit in! :-)
May. 17th, 2011 05:18 pm (UTC)
I just finished reading CHIME and I can *definitely* see what all the hoopla is about! It is just *so* original and amazingly written!
May. 17th, 2011 05:33 pm (UTC)
Seriously? This list is fantastic and gives me hope. Mandy, YOU ROCK!
May. 17th, 2011 05:42 pm (UTC)
What great insight! So refreshing to hear that Middle Grade is in demand! Makes my heart sing!
May. 17th, 2011 06:17 pm (UTC)
Thank you so much for this post! Since my novels are YA either Sci-Fi or Sci-Fi/Fantasy, this gives me some hope. :)
May. 17th, 2011 06:20 pm (UTC)
Holy freaking bananas--thanks so much for sharing this, Mandy. You couldn't have given me better news with my MG out making the rounds. I have to wonder too if maybe now is the time for my Chapter book series as well from what you've described.

You are a total bacon-wrapped gem for sharing this--I can't thank you enough.

Angela @ The Bookshelf Muse
May. 17th, 2011 06:36 pm (UTC)
Fabulous info, Mandy! Thanks so much for posting all this. It gives me a lot of hope for my YA ghost story. I've gotten a bunch of requests for it and maybe that explains why. Before I saw this post, I was afraid ghosts were on the downswing and maybe I had already missed the sweet spot in the curve. Now, I can't wait to send out my ms!
~Marlo Berliner
May. 17th, 2011 06:29 pm (UTC)
blog post
Thanks so much for sharing this! I'll have to check out CHIME. This gives me hope as my recently completed ms is a hybrid, and I've just started a YA ghost/horror and humorous MG. :)
(Deleted comment)
May. 17th, 2011 07:44 pm (UTC)
Hey Cathy!

Actually, I think verse is on the uptick as well. A number of editors showed me verse novels they'd acquired/were editing, whereas a year ago I think I only really saw one. So, it seems its becoming a little bit less of a "WTF is going on with this book?" and more mainstream. (hee!)
Rebekah Crane
May. 17th, 2011 06:52 pm (UTC)
Thanks for the info! I was wondering about the whole dystopian trend. Also, Poe... very interesting. I am glad romance isn't dead. Where would that leave the world??
May. 17th, 2011 07:06 pm (UTC)
THANK YOU so much Mandy! This is really helpful. I have a lot of project ideas, and while I'll never write to trends, it gives a writer a good place to start. Poor contemp :( I really wish it would just come back for good, as a writer and a reader.
May. 17th, 2011 07:49 pm (UTC)
This was beyond helpful- thank you for sharing!!! Did they happen to mention anything about homosexuality?
May. 17th, 2011 07:53 pm (UTC)
Re: gay?
hey! yes, that actually falls under the umbrella of Random #3. Editors most definitely want to see more homosexual characters, particularly books in which there's a hook/plot BEYOND the homosexuality, rather than having a gay character in a story in which being gay is the defining story line/characteristic.
Re: gay? - oneEARTHmama - May. 18th, 2011 07:33 pm (UTC) - Expand
Re: gay? - lab08 - May. 20th, 2011 06:46 pm (UTC) - Expand
May. 17th, 2011 08:03 pm (UTC)
Chapter books?
Was anything mentioned about chapter books (ie - pre-MG) or does that fall under PB and MG?
May. 17th, 2011 08:55 pm (UTC)
Re: Chapter books?
most people just lump chapter books under the "Young MG' umbrella.

Chapter books are definitely in demand-- several editors talked about them, and many houses that didn't have a big emphasis on them are looking to expand on that.
May. 17th, 2011 09:20 pm (UTC)
FANTASTIC report, Mandy! So interesting to hear what editors are really saying and talking about - and from just last week! Thank you so much.
May. 17th, 2011 09:44 pm (UTC)
Thank you, Mandy. I feel much better about my book that doesn't fit in a genre box.
Chas Hathaway
May. 17th, 2011 10:19 pm (UTC)
Cool! I loved reading about the MG trend. I'm working on redrafting a book that I had been labeling as YA, but which had too young of characters and not enough of the emotional teen trauma that many YAs have, when I realized one day that my book isn't a YA it all. It's MG.

Now I'm just researching the trends and "rules" of MG to make the book fit what MG readers expect. What's more, it's something of a magical realism. SCORE!
May. 18th, 2011 01:42 pm (UTC)
Re: MG
I write MG - and add magical realism elements in my books, too. LOVE, LOVE, LOVE magical realism! Good luck to you!
May. 17th, 2011 10:35 pm (UTC)
Mandy, thank you for taking the time to write this provocative piece.

If I wasn't syked already, I am now.

I have a few characters that fit this bill-those that "just happen to be" what they are and not just for the sake of having them, well, BE that.

So, so many points you made that hit me straight to the heart, points that confirm to me that what I'm doing is relevant to what publishers are "looking for".

So, again, thank you and here's to success I believe in!
May. 17th, 2011 11:22 pm (UTC)
YA - What editors want
Thank you so much for posting this information! I'm currently writing my first YA and everyone I've met on twitter and in writing groups writes paranormal, and I'm writing a mystery. This post makes me feel better, now on to the finish line!
May. 18th, 2011 03:20 am (UTC)
Legends and Myths
Any talk going on about Legends and Mythology?

I may have a vested interest in the topic. ; )


Gabrielle Carolina
John Sankovich
May. 18th, 2011 04:42 am (UTC)
Great Info
Unfortunately you didn't touch on supernatural. Does that fit under paranormal. I'm thinking books like "Gone" by Michael Grant. How are those doing because that's my current project?
May. 18th, 2011 05:35 pm (UTC)
Re: Great Info
supernatural is a segment of fantasy...and yes, fantasy is selling, and selling rather well.
May. 18th, 2011 04:56 am (UTC)
"One thing, though, is that in many cases they want a book about a character who happens to be black, or jewish, or in a wheel chair, not a book about a character’s identity as it relates to those specific things."

This frustrates me. I don't "happen to be" black, not in this country. It IS my identity as it relates to my life. And if I forget that, I am reminded, quickly and painfully.

I'm not saying that every book with a diverse character should be an issue book, but for me at least, it IS an issue. It always has been, always will be. And I think that it needs to be stated as such in the books--if you're going the contemporary/realistic part.

I think what I am trying to say is that yes, the character can happen to be black or whatever, but it can't be an afterthought. It needs to be woven into that character's identity because that background is ultimately going to shape him or her.
May. 18th, 2011 01:45 pm (UTC)
Great point - and I SO agree! My book, The Last Snake Runner, is about a Native American boy and that shapes who he is and his life and his problems in huge ways, but the story itself was a time travel war story with a touch of romance when he meets a girl from the past. You said this so well.
(no subject) - mandyhubbard - May. 18th, 2011 05:33 pm (UTC) - Expand
(no subject) - lilrongal - May. 18th, 2011 05:39 pm (UTC) - Expand
(no subject) - olugbemisola - May. 18th, 2011 06:26 pm (UTC) - Expand
May. 18th, 2011 05:55 am (UTC)
THANKS SO MUCH, Mandy, for this AWESOME report! It's re-affirmed what I'm writing and given me much HOPE and INSPIRATION! :)
May. 18th, 2011 12:21 pm (UTC)
Poe is "the new black," eh?

As long as the Poe books in the pipeline are a step up from Lenore Hart's recent "The Raven's Bride" (which, uh, "borrowed from" an earlier Poe novel like nothing I've ever seen before) I'll be content.
May. 18th, 2011 02:06 pm (UTC)
Interesting about so few writing MG!
May. 18th, 2011 03:28 pm (UTC)
MG/YA Trends
How about YA crossovers to adult? My dystopian/romance has this potential, especially if purchased as the trilogy I'm promoting. Also, where does steampunk and time-travel rate in the trends? Thank you so much for this post!
May. 18th, 2011 03:42 pm (UTC)
Re: MG/YA Trends
crossover is always a good thing, but writer's who think they have it don't always, and writers who don't know they have it often do.

The thing with crossover is.... it happens organically becuase a book is just really damn good. Writers who try really hard to "crossover" (in either direcetion) often do it in such a way as to make it so that the book is NEITHER solidly YA or adult, and it actually works against them.

An agent may pitch to a pub heralding it as a crossover title, however, and they're saying it from a professional stand point.
May. 18th, 2011 07:50 pm (UTC)
This is exciting news for me to read! Thank you so much for posting the 'trends' that are happening in the industry right now. I have to remind myself that it's not a "trend" if I'm really excited about what I'm writing, am trying to make it original, and I am not trying to copy someone else. But this gives me new hope for trying to query my novel!

Best of luck to you, Mandy!

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